Laura is a marketing and branding expert who uses research-backed, neuromarketing best practices and principles to help businesses define their brand and integrate it within every customer touchpoint and experience. She aids with brainstorming, messaging, branding, planning and developing deliverables to tell a business’ story and create more loyal customers.

Laura founded and has directed a full service marketing firm for 27 years and has experience working with a variety of clients in the restaurant and hospitality industries. She serves on the Board of Education Foundation and is an active member of TEMPO Milwaukee.

Laura has served numerous small businesses with services including developing sales strategies to increase sales and customer satisfaction, creating a brand identity, design and creative execution, creating websites, copywriting and editing, ad creation for print, tv, and outdoor, producing original artwork, launching new products and more.

For years, Laura has attended conferences like NMSBA (Neuromarketing, Science and Business), studied the theories of neuromarketing experts like Roger Dooley, and taken classes from branding and storytelling champion, Donald Miller. She leverages her skills and experiences to create smart, proven strategies that help businesses define who they are, what makes them unique, and what makes loyal customers. Once she helps a business understand its true identity, she uses this as a framework to develop influential messaging, creative deliverables and powerful marketing strategies.

Laura is a fun and engaging official CMAA speaker and has presented nationally on topics including “The Power of a Brand,” “The Power of Pictures: Tips and Triggers for Motivating your Audience Through Images,” “How to Use Brain Science to Better Understand your Audience,” and “Using Neuromarketing Tips to Run a Better Club.”

When you work with Laura, she’ll challenge and encourage you to approach your brand and story with a fresh perspective while creating results that increase customer loyalty and prospective customers’ desire to be a part of something so incredible.

John has over 30 years of experience as a business leader and has brought success to companies including Kemper Sports, First Tee, Potbelly, Jimmy Johns and Deloitte & Touche.  He has been deeply involved with over 20 different industry segments, many of them small and medium-sized businesses. His breadth of business and financial acumen combined with his skills in food service, hospitality, manufacturing and non-profit management allow him to align a company’s business and financial goals to ensure financial health and a best-in-class customer experience.

John specializes in aligning an organization’s strategic goals with actionable plans to achieve lasting growth. He has extensive experience raising and securing long-term capital, streamlining mergers and acquisitions, improving cash flow and developing programs to reduce costs without negatively impacting the customer experience. His working knowledge of back-of-the-house aspects, including assisting executive management and accounting staff, allows him to improve an organization’s financial acumen relative to key roles and align with strategic and tactical goals. John helps businesses to achieve their full financial and business potential.

John has helped organizations restructure and realign their strategic and operational plans to achieve improved cash flow. Areas of focus have included streamlining employee benefit costs to reduce costs without diminishing employee coverage, reducing utility costs by eliminating excess capacity charges and unnecessary fees, reducing waste and helping a company improve its profitability by over $2 million.

As a Human Resources professional, Nevena helps company leaders and management attract and hire talent that best fits their organization. As a survey specialist, she uses her background in survey development to build and conduct comprehensive and strategic company-wide surveys to provide valuable insight and rich feedback in a digestible format. Nevena excels at conducting satisfaction, exit, and pulse surveys. In addition, Nevena specializes in advising HR “departments of one,” serving as a subject matter expert, and leading various company audits.

Nevena has over a decade of experience working in various industries ranging from niche retail markets, administrative settings, private city clubs, and leading special projects in various other industries such as non-profit and education. Nevena holds a Master’s degree in Industrial/Organizational Psychology as well as the prestigious SHRM-CP certification. 

Nevena has extensive knowledge of Human Resources and psychological factors affecting employees at work. She specializes in employee turnover, retention, and organizational change. Work with Nevena to achieve a stronger understanding of your employees, your company goals, and your team. She understands that a great organization listens to their people, hears what is and isn’t working, and implements change to better serve them.